Oddly enough, we've never actually had a logo for Tapir and Friends Wildife World Gift Shop. Strange? It didn't feel like we needed one. We use lots of fun photos on our web site, and they attract tons of visitors; and we have loads of nice tapir pictures in the Tapir Gallery. We have a logo for the Tapir Preservation Fund, although we don't use it much any more, but it kind of slipped my mind to get a logo especially for the gift shop. Now that I've made a page on Facebook just for the gift shop, I'm starting to think about logos. It may take awhile to come up with just the right thing, and meanwhile I've used this drawing of Stanley K. Tapir from one of our t-shirts.
Are you a member of Facebook? If so, please visit the Tapir and Friends gift shop page! If not, it's easy to sign up, and it's free. In either case, right at the top of the page next to our name is a button that says, "Become a Fan." Click that button and you'll receive updates on your Wall. If you get tired of them, you can "un-fan" us at any time. It's totally up to you! You'll learn about free stuff, new products, and learn fun things about real live animals.
The fan page is our ONLY MAILING LIST. Along with not creating a logo, we've neglected another thing that a business is supposed to have - a mailing list! Why? Well, things got complicated once spammers started taking over the cyberwaves. You hate spam, we hate spam, and we didn't want our e-mail to be considered spam. Spammers also make it hard to run a legitimate opt-in e-mail list, because if you send group e-mail to more than 12 people at one time, YOU CAN BE CONSIDERED A SPAMMER. Did you know that? You can get your e-mail address blacklisted by many e-mail providers. We didn't want that, either.
Legitimate businesses with real customer lists have gotten around that in several ways, but the most recommended way is to pay another company to send out your e-mail for you via a program that sends one e-mail per "send." In that case, it's no longer considered spam. To be honest, it just felt complicated. We keep busy enough here in the store. But, when I found out about the nice-looking Pages you can create on Facebook, and when I found out that anyone interested can become a Fan, I thought this might be the way to go. Won't you join us?
No comments:
Post a Comment